This post will act as a supplement to the post I made earlier in May 2016. (
Read it here!) I have made a better chart this time which you can see below.
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| Click for Enlarged Image |
Everything about apparel sponsorships in the first nine seasons was explained in the article I have previously posted and I will be speaking only about the 10th season in this post. There were no major changes to the manufacturers' line up this year for the teams. RCB and MI continued their associations with Zeven and Performax respectively while Tyka reduced the number of teams it sponsored in the last season from 3 to 2 (KXIP and SRH) with GL signing a deal with Sasperil Greenlands (SG). DD also signed a new manufacturer - T10 Sports for making its kits.
Two teams did not have any official apparel sponsor in this season; KKR continued not to have a kitmaker while RPS did not continue with Seven, the brand owned by MS Dhoni.
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| Captains align behind the IPL-10 trophy and the Bats signed for MCC's Spirit Cricket Pledge at the Opening Ceremony |
With a decade of IPL gone, new and exciting things await the fans from the 11th season taking place in 2018. I expect huge changes to take place in the next season with international players in the apparel industry making way once again into the IPL arena. With two suspended teams returning, it would be interesting to see what their brand-strategy would be for their return.
What changes in the branding and apparel would you like to see in the next season of IPL? Drop in your comments below!
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