Here is an update for the chart I posted previously, here.
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| Click for Enlarged Image |
The 11th season of IPL that concluded recently saw no newcomers to the league of kitmakers. Zeven and Performax continued to manufacture apparel for RCB and MI respectively while T10 Sports added KXIP to their bouquet this year continuing their association with DD from last season.
Tyka, while continuing with SRH, signed a new deal with RR for manufacturing their kits. KKR still does not have an official jersey maker and Dhoni owned Seven brand now sponsors CSK.
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| Captains pose behind the IPL-11 trophy during a photoshoot |
The current league of kit manufacturers hasn't changed much from the previous season. Major international sportswear companies are still a no-show. Though this has enabled the Indian brands to cash in the opportunities in the cash-rich league, they have failed to capture the market because of greed. The jerseys and fanwear that are made available to the public for purchase are extremely overpriced for the quality being offered.
The global biggies like Adidas, Puma, Nike and New Balance would only be interested in IPL if the clothing regulations are reviewed. No big company would be willing to sponsor these teams unless they get their rightful slot on the jerseys that would promise visibility and recognition.
The global biggies like Adidas, Puma, Nike and New Balance would only be interested in IPL if the clothing regulations are reviewed. No big company would be willing to sponsor these teams unless they get their rightful slot on the jerseys that would promise visibility and recognition.
