Friday, March 24, 2017

Who's in the RCB Brand House for IPL10?

The tickets for RCB's home matches went on sale a couple of days ago and the portal to book the tickets displays the map below. It is noticeable that the stands at Chinnaswamy Stadium have been named after brands which could be nothing but the RCB's sponsors' batch of 2017!

Layout of M Chinnaswamy Stadium.
As you've noticed, we have Gionee, the Chinese smartphone maker in house this time, probably going as a main sponsor on the jersey! The A Stand, P1 Annexe, P1 Stand, P2 Stand are named after Gionee. At this moment, I have no news about Gionee's disassociation with KKR.

We also have Jio, the telecom company that took the whole nation by storm. Jio appears on B Upper, B Lower and M2 Stand. Last year's association with LYF Smartphones+  appears to be replaced with Jio; the same might be making its way on the sleeves of RCB, MI and RPS jerseys.

We can also notice Duroflex Mattresses on M4 Stand and G Upper Stand, which probably might have replaced Britannia slot on the jersey.

Another interesting observation is the naming of G1 Stand Lower, G2 Stand Lower and M1 Stand after Karnataka Jungle Lodges. The Karnataka Tourism Department might be sponsoring RCB for the 2017 season, probably getting featured on the jersey as well. As there is no news on Tata Motors continuing as a sponsor, I pick the slot Tata Bolt and Tata Zest were previously featured on to get replaced with Jungle Lodges & Resorts.

Apart from these newcomers, the past brands that continue their association with RCB include Kingfisher (named on E Executive Lounge, P Corporate, C Upper and C Lower) which goes on the back of the jersey, Lloyd Air Conditioners (named on Pavilion P3, Pavilion Terrace and Fan Terrace N) which would featured on chest and Himalaya Men (named on D Corporate and M3 Stand) which would be seen on the headgear.

Zeven is manufacturing the apparel again as per the two-year contract and would get featured on the trouser on one side while the slot on the other side might be taken up by 7-UP for this year too.

I am expecting all these brands on which the stands have been named after to get their share of real estate on the jersey. Stay tuned for my final prediction and illustration of the jerseys!

Disclaimer: None of these sponsors have been announced officially by the RCB. Please note that the article relies majorly on my guesswork and possibilities exist that would render all the above information false.

5 comments:

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  2. Really interesting breakdown of RCB’s brand house for IPL 10! It’s fascinating to see how stadium stands are tied to sponsorships and how that likely reflects on the jersey placements. On a slightly different note, while reading about all these branding strategies, I was also thinking about how detailed planning goes into costs and design—like in construction or renovation projects where even something like painting cost per square foot in USA can make a big difference in budgeting.

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  3. Really interesting breakdown of the stand names and what they might reveal about RCB’s sponsor lineup for IPL10! It’s amazing how much we can guess just by looking at stadium branding. Gionee, Jio, and Duroflex all seem like strong fits, and the possible entry of Jungle Lodges is something I didn’t expect at all.

    By the way, your attention to detail reminds me of how I look for reliable services in everyday life—similar to when I once had to search for a licensed electrician near me Houston and ended up learning way more than I expected!

    Looking forward to your final jersey prediction—keep these insights coming!

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