Headed to the official IPL website recently? If not, go there now! If you are an RCB fan and a brand enthusiast, you'll see something changed in the RCB's team page on the website. It is, the new logo, not available anywhere officially, making an appearance on the IPL website. So this is official and RCB has changed the logo for the 2016 season.
Here is the link to the RCB page on the IPL website: Click!
The logo you see above is the maximum resolution image available as of now. The new logo majorly resembles the previous season's social media campaign '#PlayBold' promotional images and the newly rebranded 'Royal Challenge Whiskey' logo.
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| The rebranded Royal Challenge Whiskey |
The major change is the absence of the crown and the blue shield which contained the lion inside. The lion is now released from the shield, has become massive, outsizes the 'RC' emblem on the logo. The text "Royal Challengers Bangalore" is now a single line which was split in the old logo. The 'RC' logo is slightly changed too, matching the rebranded 'Royal Challenge' emblem on the liquor brand.
I feel the thick black outer circle surrounding the RC emblem was not necessary. However, this might be a sign of total integration of the team logo with the liquor brand. Another important thing to notice is that the logo has got rid of any traces of the colour blue. This might also be an indication that the team jersey is getting rid of blue too.
I predict that RCB will be adopting a home and away system and sporting two different jerseys along with the 'Game for Green' jersey. We might be seeing the red-gold-black jerseys for RCB this time! Only the time will tell!
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